
Inspiring brands have a strong sense of who they are. You’ll also have a pretty good idea of who they are too. Inspiring brands know their ‘Why? What? How?’ They…
Inspiring brands have a strong sense of who they are. You’ll also have a pretty good idea of who they are too. Inspiring brands know their ‘Why? What? How?’ They…
Brand Guidelines seem to have received a bit of a bad press recently. ‘Boring’, ‘long-winded’, ‘rarely read by anyone’ – just some of the references we’ve heard being bandied about…
Branding has always been a key aspect of business. It’s how people recognise you, remember you and build trust. From your website, to your social media page, to your print…
The Half Moon Theatre is a professional theatre production company based in Limehouse, East London. With a strong production heritage and ethos of community inclusivity since the 1970’s, the Half…
Why does it matter if a logo is memorable or not? According to a recent brand consultancy study, logos that are memorable are 13% more likely to get the attention…
Research has shown that up to 90% of decision-making about products or services can be based on colour alone, so choosing the right colour palette is crucial – which means…
This month we’re allowing ourselves to step back and admire the results of our latest project, a wonderful new exhibition ‘Murray or None – The Life and Times of Admiral…
Black Friday, the biggest shopping day on the calendar, is almost upon us. It’s the day when bargain-hunters everywhere try to grab themselves a great deal ahead of the Christmas…
With Christmas fast approaching, it’s that time of year again when we’re overwhelmed by emotional TV adverts from brands designed to make us spend more in their stores. The most…