Ever struggle to make decisions? Beef or chicken? Fish or vegetarian? Make the wrong decision, and you could be staring enviously over the table at what your partner has ordered….
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Inspiring brands have a strong sense of who they are. You’ll also have a pretty good idea of who they are too. Inspiring brands know their ‘Why? What? How?’ They…
Brand Guidelines seem to have received a bit of a bad press recently. ‘Boring’, ‘long-winded’, ‘rarely read by anyone’ – just some of the references we’ve heard being bandied about…
There are 10,728 font families available on Fontshop.com – one of the largest font shops online. A new Macintosh computer will only have 140 fonts pre-installed, and 164 for Windows....
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Branding has always been a key aspect of business. It’s how people recognise you, remember you and build trust. From your website, to your social media page, to your print…
The Half Moon Theatre is a professional theatre production company based in Limehouse, East London. With a strong production heritage and ethos of community inclusivity since the 1970’s, the Half…
Why does it matter if a logo is memorable or not? According to a recent brand consultancy study, logos that are memorable are 13% more likely to get the attention…
Research has shown that up to 90% of decision-making about products or services can be based on colour alone, so choosing the right colour palette is crucial – which means…
This month we’re allowing ourselves to step back and admire the results of our latest project, a wonderful new exhibition ‘Murray or None – The Life and Times of Admiral…
Black Friday, the biggest shopping day on the calendar, is almost upon us. It’s the day when bargain-hunters everywhere try to grab themselves a great deal ahead of the Christmas…
