Why does it matter if a logo is memorable or not? According to a recent brand consultancy study, logos that are memorable are 13% more likely to get the attention…
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To many – perhaps a majority – of business people and marketers, social media is a misunderstood concept. When discussing social media, pundits often emphasise ‘media’ as being most important,…
Ahh, Pimm’s – the classic drink of the summer months, forever associated with leisurely picnics in the park, Royal Ascot, and of course Wimbledon. No visit to Centre Court would…
My four-year-old daughter called me over to where she was drawing in her colouring pad. “Can you copy that picture of Mickey Mouse for me, daddy?”, she asked. I began…