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Black Friday, the biggest shopping day on the calendar, is almost upon us. It’s the day when bargain-hunters everywhere try to grab themselves a great deal ahead of the Christmas period.

We’re all aware that online shopping on a tablet or mobile phone has widely become the way to go. But is your brand web-ready for Black Friday?

Having some kind of promotion on your website – better still, creating a dedicated Black Friday webpage, can keep your business in the loop whilst getting a head-start on your competitors.

UK brands John Lewis, M&S and Debenhams have all added a Black Friday page to their website. John Lewis in particular had amazing success last year, with its NutriBullet being sold every 30 seconds! This Friday they will promise to honour their ‘Never Knowingly Undersold’ pledge and match their competitors’ prices. You can view the John Lewis Black Friday page here.

Social media-wise, a link to a landing page on your website can be used to direct potential customers via the likes of Twitter, Facebook, etc. Scheduling a round of social media posts which include the URL link to your landing page will encourage users to visit your site, and temporarily changing your Twitter/Facebook header images will have further impact too.

Have a Happy Black Friday!

If you would like to discuss your website requirements with us, please contact us.