Adam Smith, founder and Managing Director of Buzzword, delivered an insightful talk on crafting successful marketing campaigns at the Hampshire Business Show. Adam emphasised that effective marketing is about clarity...
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Now ain’t that the $64million question! Creating a new brand for your organisation can be daunting. How much is it going to cost? What’s the process? Do I need an…
Banksy recently hit the headlines with an unforgettable stunt that saw one of his pictures self-destruct after selling for £1m. The frame surrounding Girl with Balloon had been fitted with...
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Building your brand is key to driving profit, boosting partnerships and accelerating growth. You need customers to trust your name and to be proud to buy from you. Positive brand...
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The recent rebrand of Channel 4 has set tongues-a-wagging - from designers to marketers to animators, everyone has an opinion. The new creative treatment doesn’t appeal to everyone’s sense of...
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Ever struggle to make decisions? Beef or chicken? Fish or vegetarian? Make the wrong decision, and you could be staring enviously over the table at what your partner has ordered….
Inspiring brands have a strong sense of who they are. You’ll also have a pretty good idea of who they are too. Inspiring brands know their ‘Why? What? How?’ They…
