Your website shouldn’t just exist as a brochure for your company, it should actively support your business goals. Too often, sites function as little more than digital brochures, failing to engage visitors or drive meaningful results. But with the right approach, your website can become a powerful tool that attracts customers, generates leads, and boosts sales.
Here are five practical tips to help you take control of your site and make it work for you:
1. Clear Calls-to-Action (CTAs)
Your website should guide visitors towards the next step, whether it’s making a purchase, signing up for a newsletter, or contacting your team. Strong CTAs should be:
- Visibly placed and easy to find
- Action-oriented (e.g. “Get Your Free Quote” instead of “Submit”)
- Designed to stand out with contrasting colours and bold text
2. Engage Visitors with Valuable Content
Content marketing isn’t just a phase, it’s a proven way to attract and retain customers. Consider adding:
- Blog posts that answer common questions
- Case studies that showcase success stories
- Video tutorials or testimonials to build trust
3. Ensure Mobile Friendliness
More than half of web traffic comes from mobile devices, so your site must perform well on all screen sizes. A responsive design ensures:
- Fast, smooth navigation on any device
- Readable text, tappable buttons and interactivity (i.e calls and emails)
- A seamless experience for mobile users
4. SEO: Make Your Site Search-Friendly
If potential customers can’t find you online, they won’t become customers. Boost your visibility by:
- Using relevant keywords in your content
- Writing compelling meta descriptions
- Ensure images are named
- Building high-quality backlinks
5. Speed Matters: Optimise Load Times
A slow website frustrates visitors and can drive them away before they even see what you have to offer. Studies show that even a one-second delay in load time can reduce conversions. To improve performance:
- Optimise images for faster loading
- Use a reliable hosting provider
- Minimise unnecessary plugins and scripts
Your website should be more than just an online brochure, it should be a high-performing asset that helps your business grow. By optimising speed, crafting clear CTAs, ensuring mobile responsiveness, improving SEO and providing valuable content, you can turn your site into a results-driven powerhouse.
Ready to take action but know you don’t have the time or skills to get the most from your site? Then get in touch and let us implement these strategies on your site today and watch your website work harder for your business.
Above: Websites we have designed and developed for Communications South and former astronaut Tim Peake.
