Who said you can’t be in two places at any one time? Sub-branding is a smart way to buck that trend – it helps companies speak to different audiences without losing sight of who they are at the core. When a company creates a sub-brand, it gives a product or service its own look and feel whilst staying connected to the main brand’s identity.
What is sub-branding and how does it work for businesses?
Let’s say your brand is well-known and trusted, but you want to freshen things up, launch a new product or service or appeal to a new group of people; maybe younger customers, a niche market, or a new region. That’s where sub-branding comes in. You can launch a creative marketing campaign with a fresh identity tailored to a specific group, all whilst staying connected to your main brand.
Marketing with muscle
Crucially, sub-branding can also bring renewed excitement and attention to a more mature brand. We maximised the opportunity to put sub-branding into practice for ourselves, when we took our exhibition stand to Excel London for the annual Business Show.
During the run-up to the show we set to work on pooling our creative ideas in the studio; our team designing bold exhibition stand graphics and a series of circus-themed marketing collateral to showcase our various areas of expertise, whilst using our core colours and remaining true to our brand identity.
New opportunities
Sub-branding gives businesses flexibility, opens up new opportunities, and helps them stay relevant in a changing market – all while keeping the strength of the main brand behind them.
Get in touch today to discover how we can help bring your marketing campaign to life with creative, collaborative design.
