In today’s fast-paced digital landscape, grabbing and holding audience attention is a challenge. This is where animated explainer videos come into play.
With their engaging visuals, concise storytelling, and ability to break down complex ideas into digestible content, animated videos are a powerful tool for boosting brand visibility. Let’s have a look into why these videos should be an essential part of your marketing strategy and how they can transform your brand presence.
1. Simplifies Complex Information
Animated explainer videos are designed to distil complex information into clear, easy-to-understand visuals. Imagine explaining intricate processes, such as how your product works or the unique benefits it offers, in just a minute or two! With the combination of engaging visuals and a compelling narrative, animated videos make even the most challenging concepts accessible to a broader audience, increasing the likelihood that your message will resonate.
This is particularly effective for industries like technology, finance, and healthcare, where jargon and complexity often overwhelm audiences. By using animation, brands can translate these complicated ideas into visually engaging stories, which enhances understanding and reinforces brand trust.
2. Boosts Engagement and Retention
When it comes to capturing attention, animation is hard to beat. Studies show that people retain around 95% of the information they see in a video compared to just 10% when reading text. An animated explainer video engages multiple senses – sight, sound, and sometimes even emotion, making it easier for viewers to remember your brand message.
Additionally, animated videos are naturally engaging. The combination of vibrant colours, dynamic movements, and a well-crafted storyline creates an immersive experience that holds viewers’ attention longer than static content. The longer a viewer stays engaged with your content, the stronger the connection they form with your brand.
3. Encourages Social Sharing
Animated explainer videos are highly shareable. Platforms like YouTube, Facebook, and Instagram are video-centric, making it easy for users to share content they find valuable or entertaining. People are more likely to share a well-made, informative animated video than a text-based post, which can lead to a significant increase in organic reach.
This social sharing helps expand your brand’s visibility beyond your immediate audience. When viewers share your video with their network, they effectively endorse your brand, increasing its credibility and helping you reach new potential customers who may not have come across your brand otherwise.
4. Improves SEO and Website Performance
Embedding an explainer video on your website can significantly improve your search engine optimisation (SEO). Google prioritises content that keeps visitors on a page longer, and a well-crafted video can do just that. Longer dwell times signal to search engines that your content is valuable, which can help improve your site’s ranking on search results.
Moreover, videos encourage visitors to explore your website further, potentially leading them to additional content, services, or products. This enhanced website engagement not only improves your SEO but also increases the likelihood of conversions and brand loyalty.
5. Builds Brand Personality and Trust
One of the biggest advantages of animated videos is their ability to reflect your brand’s personality. By choosing the right style, colours, and tone, you can create a unique visual identity that aligns with your brand values. This personalisation helps build a stronger, more memorable connection with your audience and differentiates you from competitors.
Furthermore, explainer videos can humanise your brand. A friendly, relatable animation builds trust, making potential customers more comfortable with your brand and more likely to engage with it.
Ready to elevate your brand? Contact us today to learn how our expert team can create a custom animated explainer video that will captivate your audience and drive results. Let’s bring your brand story to life!
Above: An animated explainer video created for UK Finance as part of their Authorised Push Payment Fraud Campaign.
Above: An animated explainer video created for the Naval Families Federation explaining who they are and the work they do to champion Royal Navy and Royal Marines families.
Above: An animated explainer video created for West Sussex Libraries to promote their Rhyme Time sessions available to families with young children.
