Marketing for Care Homes and Providers
With years of experience working in marketing for care homes and care-giving charities, we understand the difficulties of behind-the-scenes operations. That’s why we’re on hand to take the hassle out of your care home marketing and care home advertising, so your team can focus on providing high-quality care to residents.
Our team are committed to developing marketing strategies for care homes that nurture your care home reputation within the local community and beyond, as well as increasing occupancy through carefully, and sensitively crafted content and marketing campaigns.
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Supporting with marketing strategies
It’s imperative that we establish a strong strategy from the beginning, which is why we kick-start any new partnership with a ‘discovery workshop’ to give us a stronger understanding of the mechanics behind your care homes and your key objectives, from brand awareness through to campaigns for increased occupancy.
Creation of branded toolkits and printed collateral
Establishing a trustworthy brand is a key part of marketing for care homes, particularly when engaging with a potential audience. Our team of designers are experienced in working with existing brand guidelines (or creating new ones) to visually reflect the core values of your care home in digital assets, or printed collateral such as brochures, leaflets, and internal communication resources for your team.
Crafting engaging social media
Your social media channels are a window into your business, which means mastering the tone of voice is imperative to ensure your digital presence is as warm and inviting as your in-house team. Our social media team will conduct competitor research and use real-time data to ensure your care home marketing strategy adapts with the changing client landscape, keeping community engagement and brand trust at the heart of every post.
Door drops and mail marketing
Care homes play a huge part in the local community. We manage door drops and mailer campaigns to reach a local demographic who may be considering care services for themselves, or relatives, either now, or in the future. Our team designs innovative flyers that cut through the noise, making a real impact when landing on the doorstep, a key component of successful care home advertising.
Website monitoring and updates
We know that potential enquiries for your care home are likely to come via your website, which is why it’s important that the content, and functionality, is consistently monitored. Our web team can action regular updates on landing pages, as well as monitor site visits and click-through rates on key pages, to track where improvements can be made.
This tailored approach not only drives enquiries and boosts occupancy rates but also builds lasting reputations for excellence.
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Let’s work together
Whether your goal is to boost fundraising efforts, raise awareness for a specific cause, or strengthen community support, we will bring both expertise and dedication to help your charity achieve meaningful results.
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Royal Naval Benevolent Trust – Admiral Jellicoe House Care Home
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Cobham Care
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