Based in West Sussex, Neova is a team of highly skilled professionals, creating top quality joinery installations and bespoke furniture all around the world.

Formerly known as Callow & Co, founders George Callow and Luke Griffiths approached us to undertake renaming and a complete rebrand of their business.

Our approach to the project was to ensure that the quality and bespoke nature of their high-end product would be reflected in the new branding and across all communications.


Over a two-month process we worked alongside George and Luke, getting under the skin of their business and establishing their brand DNA. Naming workshops focused on the positioning of the company, resulting in the combination of the words ‘neo’ (new) and ‘nova’ (star) bringing about a new name, Neova.

This was implemented across all their communications, resulting in an impactful new brand identity that positions them firmly within their target marketplace.

You can view their new website here:

  • Branding
  • Naming
  • Copywriting
  • Logo design
  • Print
  • Responsive
  • Web build
  • Web design

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