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Blogs: Do people still read them?

15 September 2023 October 28th, 2024

The rise of social media platforms and other online mediums has led to many people questioning the relevance and popularity of blogs, particularly in a landscape where short-form content is regularly digested by consumers. However, despite the acceleration of digital technology, blogs continue to hold a significant place in the world of online content. 

Here are a few reasons why:

  1. Blogs provide in-depth and informative content on specific topics. Unlike social media posts or news articles, blogs allow for a deeper exploration of a subject. This is beneficial for readers who want to gain a thorough understanding of a topic or learn something new.
  2. Many bloggers have built a loyal following who engage with their content and support their work, as a result, they have welcomed an entire online community that benefits both the reader, and the writer of the blog.
  3. Blogs still have a significant impact on search engine optimisation (SEO). Well-written blog posts with relevant keywords can hugely improve a website’s ranking on search engine results pages, leading to increased visibility and traffic.
  4. Show off your knowledge! Blogs are a fantastic way of businesses showcasing the stuff they know the most about. Whether it’s the recipe page of a restaurant site, or marketing top tips from an agency, a blog is an effective way of letting the world know what you do best. 

In fact, 77% of internet users report regularly reading blog posts, with 71% of bloggers saying that SEO is their most significant traffic source. 

Source: Ahrefs.comA notebook used to write blogs

Conclusion

The digital landscape may be constantly evolving, blogs continue to hold a valuable place in the world of online content. Their ability to provide in-depth information, create communities, and improve SEO make them a valuable tool for businesses, individuals, and anyone looking to share their knowledge and expertise with the world.

At Buzzword Creative we are more than just an agency; we are part of your team. Get in touch to find out more about our integrated marketing services, including social media management and blog creation.

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