Refreshing our brand to reflect our evolving business
The creative advertising industry is constantly evolving, and as a result, you may have found a natural shift in your strategic direction, brand personality or even your target market.
So, how do you know if it’s time to take things a step further and rebrand your business?
Change can be daunting, but sometimes it is necessary to keep up with your competitors as well as consumer demands; whether it’s something as simple as a logo change, or an entire identity shake-up.
As a design agency, we believe brand identity is key when attempting to stand out within a competitive market.
In fact, we know that using an effective signature colour within your marketing collateral and/or logo can increase brand recognition by 80% (Reboot, 2018)
Practising what we preach, we have recently rebranded our office window signage as part of an ongoing creative project to reflect the fresh, innovative direction we are taking for our third decade in business.
Our window graphics take their inspiration from early 20th-century Bauhaus design, but with a Pop Art colour palette – a sort of Pop Goes The Weimar.
Are you looking to rebrand?
- Is your brand messaging still aligned with your target market?
- Are you still standing out against your competitors?
- Have there been any noticeable changes to your business structure?
If you are looking to take the leap into the next phase of your business identity, our expert team of creative designers are on-hand to work alongside you to turn your branding vision into a reality.
Find out more on the Services page of our website.