It’s fair to say that taking a snap of a latest purchase and sharing it on social channels is all part of the customer journey in 2023. But, how does…
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Since lockdown, many teams have adopted a hybrid working environment; a term used to describe the work arrangement in which employees split their time between remote work and working from...
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Customers aren’t confined to a single marketing channel, so businesses need to reflect this in their marketing strategies. A great way to do this is to use integrated marketing campaigns....
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We are currently living in a crisis, also known as global pandemic: COVID-19. The state of the world right now is unpredictable and uncertain, which therefore is affecting all kinds…
Put simply, if your website isn’t up to scratch then this is likely to impact significantly on your overall marketing efforts and business performance. Even if you’re engaging on all...
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Colour semiotics and what they mean in other cultures Semiotics is an investigation into how meaning is created and how meaning is communicated. Like how we all know that a...
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Now ain’t that the $64million question! Creating a new brand for your organisation can be daunting. How much is it going to cost? What’s the process? Do I need an…
Colours are the bright, brilliant, electric, mellow, flamboyant, vivid, pastel, delicate, and deep hues that draw us into designs, drawings, and other visual aspects that define brands. Every year, colour…
Comic Sans walks into a bar. The bartender says, “We don’t serve your type here!” The Comic Sans creator explains how he made the world’s most-hated font. Vincent Connare is…
Chichester based independent Hotel and Restaurant Crouchers underwent a complete rebrand to tie in with the opening of their four brand new, high-end holiday let cottages. We had worked with...
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