As a long-standing creative partner for this remarkable charity, we’ve already seen strong results in boosting engagement and raising awareness – and the design and development of a new website that would strengthen their digital presence and better serve Royal Navy and Royal Marines families was the next step forward.
From day one, we worked closely with the NFF team, involving them at every stage to ensure the new platform truly met the needs of their community. By applying the latest trends in website design and digital user experience, we built a site that’s modern, intuitive, and built for purpose.
A key priority for the NFF was making information easier to find—fast. To achieve this, we implemented an AI-powered assistant that helps users navigate quickly to the support and resources they need. Accessibility was also front and centre: we introduced tools to improve usability for users with diverse needs and ensured the site is fully responsive across all devices.
Improved navigation, smarter indexing, and helpful in-page prompts make it easier than ever to browse a wide range of advice topics. Whether you’re accessing the site on mobile or desktop, the experience is seamless, supportive, and built with naval families in mind.
