When it comes to finding the right person to support the marketing of your business, you have a few options, the most traditional being: Hire an in-house marketer or work with an agency.
Whilst both options have their benefits, there are several reasons why working with an agency could also be a great choice for your business.
Here are a few examples:
- Agencies are made up of teams of experts with varying skill sets, which means that they are able to offer a wide range of services, from social media management to SEO to content creation. This breadth of expertise means that businesses can get a comprehensive marketing strategy that is tailored to their unique needs.
- With an in-house marketer, businesses are limited to the skills and experience of that individual. But with an agency, businesses can choose the services that they need and adjust their strategy as their needs change. This means that businesses can get the support that they need, when they need it, without having to worry about hiring and training new staff.
- While it may seem like hiring an in-house marketer is the most cost-effective option, when you factor in the cost of benefits, training, and equipment, the numbers can soon add up. On the other hand, agencies typically offer a range of pricing options, from monthly retainers to project-based pricing, which means that businesses can choose the option that works best for their budget.
In conclusion, while there are certainly benefits to hiring an in-house marketer, working with an agency offers a range of advantages that make it a better choice for many businesses. From expertise to flexibility to cost-effectiveness, agencies are able to offer businesses the support that they need to create a comprehensive marketing strategy that drives results.
At Buzzword we’re more than an agency, we’re your dedicated marketing, design and campaign partner. Get in touch to find out more.