BUILD AN INSPIRING BRAND
Next workshop dates and location to be confirmed
Think of a successful company and you instantly know what they represent. Companies and organisations such as Apple, BMW and Nike have created brands that inspire their customers. It’s much more than their logos. Each has created a story at the heart of their brand that drives the organisation and its success.
But you don’t have to spend millions. You need what the modern manager has little of within the fast-paced modern working environment – the time to develop brand plans. Our workshops create the positive mind-space that enables creatively strategic thinking. The format of the day is a combination of time to learn, time to think and time to plan, with the full support of on-the-job Brand experts at all times.
You’ll walk away with a plan-in-your-hand and the inspiration to kickstart your journey to developing your own inspirational brand – one that makes you stand out from the competition.
Throughout the course of the day, you’ll be working alongside and sharing ideas with fellow delegates who face similar challenges. Our workshop lunch is designed for you to relax in each other’s company and to leverage a new business network.
WHO SHOULD ATTEND
Those who want to provide focus and growth through clear, effective and inspirational branding of their organisation, including: Business Leaders and Owners, Managing Directors, Sales Directors, Commercial Directors, Marketing Directors, Marketing Managers and Brand Mangers from ALL industry sectors include Care and Healthcare, Financial Services, Food, IT, Professional Services, Manufacturing, Travel, Retail and Telecommunications.
Welcome refreshments served from 08:30
Workshop runs from 09:00 until 17:00
Introductions and an overview of the day.
Branding? We walk you through the Why, What and How of creating a brand.
Discover: Over to you. A series of exercises to help you understand your customers and what you have to offer them.
An opportunity to network with your fellow delegates and discuss what you’ve learnt so far.
Define: Translate the morning’s work into an inspiring brand model, key messages and elevator pitch.
Deliver: Put your brand model into practice to create your own unique customer experience.
Post workshop discussion (optional)
Join us for drinks where we can answer any questions you may have.
- A full-set of workshop materials
- Complimentary tea, coffee and refreshments
- Free Wifi
Mark has been building brands for over 25 years. Building them from the inside through coaching business leaders and employees, and externally through brand identity and integrated marketing programmes.
He’s worked with several of the world’s leading brand consultancies including Landor, Superunion and Brandpie. During which time he has led significant brand development programmes for Argos, Barclaycard, BP, EY, InterContinental Hotel Group and Vodafone.
Margaret has been an Account Director and Brand Strategist at Buzzword Creative for eight years. During which time she has helped Westlake, Payments UK, Havant & South Downs College, University of Chichester and Roche Pharmaceuticals.
Prior to this, Margaret directed global brands in the entertainment industry, working for Warner Brothers, MGM Studios, Universal Pictures, Electronic Arts and the BBC. Including managing the James Bond brand!