Westlake were already a highly established IT service provider when they commissioned Buzzword to rebrand them. Their brief was straight-forward, they wanted a brand that reflected the benefit which gives them the edge over their competitors: namely the combination of the no-nonsense-get-it-done attitude of the SME with the skilled, corporate business backgrounds of their expert team.
It was this combination that we blended to develop a timeless logo with a direct strap line that captures the distinct personality of Westlake. Using the angles derived from the logo symbol, we developed a Creative Platform using a palette of cooler shades that supports the full suite of Westlake communications and positions them firmly as a cutting-edge provider of IT services.
You can view the new website here: www.westlake-it.co.uk