BDIA Dental Showcase, the largest dental show in the country, needed to refresh their identity to capture the spirit of the exhibition: the fusion of serious business with excitement and anticipation. Our strategy was to visually combine the daring with the trustworthy, creating branding which accurately reflects the ideals and stature of the UK’s longest established dental exhibition.
- Brand architecture
- Logo & creative platform
- Messaging
- Brand guidelines
- Marketing collateral
- Internal reports and templates
- Website design
- Photography