BBC Motion Gallery commissioned us to create campaigns and collateral aimed at two primary target audiences; education and advertising agencies. Our objective was to persuade the education market that stock footage could be a valuable part of the curriculum and that advertising agencies could use stock footage within their TV ads. Our strategy was to persuade the target audiences that BBC stock footage could instantly bring ideas, history and biology to life, without the need for expensive location shoots.
- Marketing collateral
- Email marketing
- Social media
