AMDEA is the UK trade association for the manufacturers of small and large domestic appliances. Its members include most of the UK’s top-selling brands of major white goods. Our projects for them exemplify effective marketing for associations, highlighting the power of targeted campaigns to deliver meaningful results for both industry stakeholders and consumers.
We collaborated with AMDEA to shape their Parliamentary Reception event taking place at the House of Commons, developing the event messaging and designing essential marketing materials. This event underscored the industry’s commitment to supporting sustainable household choices and highlighted the role of domestic appliances in achieving net-zero homes.
Our work included a pull-up banner, leaflet, and a dedicated website landing page in support of their ‘Roadmap to a Sustainable Appliance Future’ report, AMDEA’s manifesto for policy makers ahead of the general election. The merchandise was carefully selected to be lightweight, ensuring compliance with strict security protocols while adding value to the event.
We have an ongoing relationship with AMDEA working alongside their team to produce campaigns such as ‘Know Watt’s What’, ‘Register my appliance’ and ‘Sustainability’ which can be seen across their social media channels.
We worked with our digital partners Fandango Digital (digital media, social and SEO) and ProAction Media (video and photography), to design and develop the campaign creative and comprehensive digital toolkit to deliver sound advice to a targeted audience of home appliance users and owners.
