Social media insights are a powerful tool for understanding your audience and improving your social media strategy. These data can provide you a wider understanding of how your content is…
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It’s fair to say that taking a snap of a latest purchase and sharing it on social channels is all part of the customer journey in 2023. But, how does…
Since lockdown, many teams have adopted a hybrid working environment; a term used to describe the work arrangement in which employees split their time between remote work and working from...
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Customers aren’t confined to a single marketing channel, so businesses need to reflect this in their marketing strategies. A great way to do this is to use integrated marketing campaigns....
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Put simply, if your website isn’t up to scratch then this is likely to impact significantly on your overall marketing efforts and business performance. Even if you’re engaging on all...
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Even a quick flick through the marketing trade press will leave the reader with the impression that marketing best practice is changing. The globalisation of brands and the impact of…
Black Friday, the biggest shopping day on the calendar, is almost upon us. It’s the day when bargain-hunters everywhere try to grab themselves a great deal ahead of the Christmas…
With Christmas fast approaching, it’s that time of year again when we’re overwhelmed by emotional TV adverts from brands designed to make us spend more in their stores. The most…
To many – perhaps a majority – of business people and marketers, social media is a misunderstood concept. When discussing social media, pundits often emphasise ‘media’ as being most important,…
Instagram, a picture-sharing app which is owned by Facebook, is opening up its advertising to all brands by the end of this month. Businesses of all sizes will be able…
